Jonas Hoffmann…

Bike Type Book

Bike Type is a book about typography on bicycles (who would have guessed that). On the streets you see a great variety of bikes from different manufacturers and different years and decades. The aim of this book is to give an chronological overview about the typographic development on bikes. It examines the five major international bike brands Bianchi, Cinelli, Diamant, Gitane, Peugeot and Trek. Furthermore it contains four interviews with designers working in the industry about the process of designing graphics for a bike, for example Hilmar Meyer (Product graphic designer, Diamant) and Christian Thill (Brand manager, Canyon). In additional chapters an introduction on the general history of the bicycle is given and miscellaneous typographic treatments on bikes are showcased.

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